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QubiQ StudiO

Why You Should Keep Your SMS and WhatsApp Numbers Separate

  • Writer: QubiQ StudiO
    QubiQ StudiO
  • May 9
  • 3 min read

In the ever-evolving digital landscape, businesses often face the dilemma of whether to use the same number for both SMS and WhatsApp. While it might seem convenient, using a single number can lead to various challenges. At Qubiq Studio, we recommend keeping your numbers separate and going for two DLT registrations. Here’s why.


💡 1. Simplified Compliance and Risk Management

DLT (Distributed Ledger Technology) registration is mandatory for sending bulk SMS in India, as per TRAI regulations. However, using the same number for both SMS and WhatsApp can create compliance issues.

🚫 Risk:

If your DLT-registered SMS number is reported for spam on WhatsApp (or vice versa), the number could be blocked on both platforms, leading to a complete disruption in customer communication.

✅ Solution:

By keeping separate numbers for SMS and WhatsApp, you ensure that each number is independently managed, minimizing the risk of a platform-wide block.



🔄 2. Clear and Streamlined Communication

Your communication strategy may include transactional SMS, promotional SMS, and customer support via WhatsApp. Using one number for all these purposes can confuse your audience and make it difficult to track responses.

🚫 Challenge:

Customers might mix up the purpose of the number, leading to message management issues and poor customer experiences.

✅ Solution:

  • Use a dedicated SMS number for bulk messaging and transactional alerts.

  • Use a separate WhatsApp number for interactive customer support and engagement.

  • Clearly communicate to your customers which number serves which purpose.



📊 3. Better Performance Tracking and Data Analysis

Separating your SMS and WhatsApp numbers makes it easier to track performance metrics and gain valuable insights.

🚫 Problem:

Combining SMS and WhatsApp messaging on the same number can make it challenging to differentiate between campaign effectiveness and customer interactions.

✅ Solution:

By maintaining two numbers, you can:

  • Measure SMS campaign performance separately from WhatsApp interactions.

  • Analyze engagement metrics independently for better data accuracy.

  • Track channel-specific KPIs to understand what works best for your audience.



🛡️ 4. Enhanced Risk Mitigation and Continuity

Using the same number for both SMS and WhatsApp can be risky. If the number is blocked on one platform, it could cut off all communication channels.

🚫 Risk:

A single complaint on either platform could lead to the deactivation of your number, disrupting both marketing and customer support efforts.

✅ Solution:

By using two separate numbers, you create a backup communication channel. If one number faces issues, the other remains fully operational, ensuring uninterrupted communication.



📝 5. Why Do Both Numbers Need DLT Registration?

If you decide to keep your SMS and WhatsApp numbers separate, it’s crucial to ensure that both numbers are DLT registered.

📑 Here’s Why:

  • Mandatory Compliance:

    • Any number used to send bulk, promotional, or transactional SMS must be registered on the DLT platform as per TRAI.

  • Dual Usage:

    • Even if your WhatsApp number occasionally sends SMS (like OTPs or notifications), it must be registered.

  • Avoiding Penalties:

    • Unregistered numbers sending commercial messages can face penalties or blacklisting.

  • Smooth Communication Flow:

    • With both numbers properly registered, you maintain legal compliance and avoid disruptions.

🚀 Best Practice:

  • Register both numbers on the DLT platform to ensure full compliance and flexibility.

  • Clearly differentiate between the SMS number for bulk messaging and the WhatsApp number for customer support.



💼 6. Maintaining a Consistent Brand Image

Consistency is key in branding. Mixing SMS and WhatsApp communications on a single number can create confusion and harm your brand’s reputation.

🚫 Issue:

Clients might not know whether to use SMS or WhatsApp to get support, leading to miscommunication.

✅ Solution:

  • Use a branded SMS sender ID for bulk messaging.

  • Assign a distinct WhatsApp number for interactive communication.

  • Clearly communicate which channel to use for alerts, promotions, and support.



🚀 Conclusion: The Smart Move for Your Business

At Qubiq Studio, we strongly advocate for keeping your SMS and WhatsApp numbers separate and registering both on the DLT platform. This approach not only ensures regulatory compliance but also helps maintain brand consistency, streamlined communication, and risk mitigation.


By leveraging the strengths of both channels independently, you can enhance your customer experience and build a more reliable communication system.

💬 Need Help?


Our team at Qubiq Studio can assist you with DLT registration, multi-channel communication strategies, and compliance management. Get in touch today!


📞 Contact Us Now!🔗 Visit Qubiq Studio

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